Rebel Gail began managing
AcneFree social media in June 2017. The first goal was to grow the
audience on channels that was very small and dormant for months. What we
did:
Establishing content pillars, a content calendar, and a cadence for posting on multiple platforms
Launching influencer campaigns - both macroinfluencer and microinfluencer - to extend brand reach
Executing an acquisition
sweepstakes for Back-to-School - #AcneFreeLife Sweepstakes. Consumers
could win $1,000 and a year's supply of AcneFree products and earn
entries for taking action on social media
DELIVERY RESULTS
Instagram grew followers 504% (548 to 3,313). Facebook grew engagement by an
average of 2,167%, 8,300 consumers entered the sweepstakes, creating a
database of customers for future marketing.
Building an audience on social media requires strategy, creativity and a thorough understanding of consumer behavior. It’s crucial that content be relevant, brand-aligned, and speak to consumers' needs - ‘WIIFM’ (What’s in it for me?”).
