The Agency

We’ve built our careers driving marketing and communications efforts for some of the world’s biggest makers of Beauty, Health and Wellness brands. Today, we are combining our specialties, insights and networks into a modern marketing agency that rebels against the status quo and moves brands forward.


Our team has a deep understanding of science and knows how to message for both consumers and medical professionals bridging the gap between exploding categories of health and beauty.

The Team

Jessica Goldberg

Co-founder & joint CEO

Nancy Caravetta

Co-founder & joint CEO

Bob Holobinko

Marketing & Brand Leader

Stephanie Channell

Senior Vice President

Isabella Hudanich

Influencer Marketing Manager

Frank Neill

Digital Marketing Lead

Emily Goldthwait

Senior Account Executive

Elana Trachtman

Assistant Account Executive

Samantha Chmara

Assistant Account Executive


Rebel Ruff Rider


CEO of Licks

Our Story

Founders Nancy Caravetta and Jessica Goldberg establish Rebel Gail standing in the New Jersey parking lot of our first million-dollar pharma client win! It’s a long story.

Oct 2015

Agency sets up shop in NYC with a growing client roster that includes Cerave, CUTERA Lasers, Litter Genie and American Society of Dermatologic Surgeons.

Spring 2016

RG wins PR Agency Elite Award for #WomenNotObjects Social Viral Campaign which hit 2 billion impressions in 6 months.

Fall 2016

Rebel continues a 16 pitch winning streak adding BullDog Men’s Care, Beauty Pie and AmLactin to the client roster.

Spring 2017

Named one of the Most Powerful NYC Beauty PR Firms by The Observer and officially certified by The Women’s Business Enterprise National Council (WBENC)


Rebel racks up more Platinum honors including, dotCOMM, BIG and NYX Awards.


RG doubles office space in NYC to accommodate growing staff and client roster.


Rebel Radar Blog