THE AGENCY
We’ve built our careers driving marketing and communications efforts for some of the world’s biggest makers of Beauty, Health and Wellness brands. Today, we are combining our specialties, insights and networks into a modern marketing agency that rebels against the status quo and moves brands forward.
Our team has a deep understanding of science and knows how to message for both consumers and medical professionals bridging the gap between exploding categories of health and beauty.
The Team
Magic
Rebel Ruff Rider
Willy
CEO of Licks
Our Story
Founders Nancy Caravetta and Jessica Goldberg establish Rebel Gail standing in the New Jersey parking lot of our first million-dollar pharma client win! It’s a long story.
Agency sets up shop in NYC with a growing client roster that includes Cerave, CUTERA Lasers, Litter Genie and American Society of Dermatologic Surgeons.
RG wins PR Agency Elite Award for #WomenNotObjects Social Viral Campaign which hit 2 billion impressions in 6 months.
Rebel continues a 16 pitch winning streak adding BullDog Men’s Care, Beauty Pie and AmLactin to the client roster.
Named one of the Most Powerful NYC Beauty PR Firms by The Observer and officially certified by The Women's Business Enterprise National Council (WBENC).
Rebel racks up more Platinum honors including dotCOMM, BIG and NYX Awards.
RG doubles office space in NYC to accommodate growing staff and client roster.
Joint CEOs Nancy Caravetta and Jess Goldberg were named as two of Inc.’s 250 Top Female Founders of 2024, sharing the list with the likes of Katy Perry, Scarlett Johanssen and Selena Gomez.
Rebel Gail named SABRE AWARD Finalist for the agency’s work for Hydrinity Accelerated Skin Science alongside Dove, Tresseme and Brook’s Running Shoes
Rebel named 2024 dotComm Platinum Award Winner for Most Innovative Client Social Media Teaser Campaign
