The Agency

We’ve built our careers driving marketing and communications efforts for some of the world’s biggest makers of Beauty, Health and Wellness brands. Today, we are combining our specialties, insights and networks into a modern marketing agency that rebels against the status quo and moves brands forward.


Our team has a deep understanding of science and knows how to message for both consumers and medical professionals bridging the gap between exploding categories of health and beauty.

The Team

Jessica Goldberg

Co-founder & joint CEO

Nancy Caravetta

Co-founder & joint CEO

Bob Holobinko

Marketing & Brand Leader

Stephanie Channell

Senior Vice President

Isabella Hudanich

Influencer Marketing Manager

Frank Neill

Digital Marketing Lead

Elana Trachtman

Assistant Account Executive


Rebel Ruff Rider


CEO of Licks

Our Story

Rebel Radar Blog