AmLactin® was looking to educate and raise awareness about the use of lactic acid and release the most recent AmLactin clinical study results.
MEDIA EVENT RESULTS
35 beauty media/influencer attendees
Over 37 million media impressions resulting from the event
Attending media/influencers posted on their Instagram with over 227k social media impressions
Immediate media opportunities included Reader’s Digest, SELF, US Weekly, and many more
REBEL GAIL EXECUTED AN INTIMATE TWO DAY MEDIA EVENT AT THE BRAND NEW SUNDAYS NAIL SALON LOCATED AT HUDSON YARDS IN NEW YORK CITY
Key beauty media and influencers met renowned dermatologists Dr. Jaimie Glick of
Marmur Medical and Dr. Jennifer David of Schweiger Dermatology Group, who
shared results from the 4-week clinical study for the very first time.
Showcasing the AmLactin product in use, media and influencers who attended, including
print, online and freelancers, enjoyed a luxurious and softening milk bath
pedicure while learning about the AmLactin products and the use of lactic acid.