The American Society for Dermatologic Surgery (ASDS) was looking to raise awareness about the expertise of their member doctors. Rebel Gail executed Skinnovation NYC, a media and influencer event showcasing expert panel of six powerhouse board-certified dermatologists and sponsored by 26 ASDS Industry Advisory Council member brands. Each dermatologist spoke on new innovative treatments, category trends and aesthetics techniques driving the skin care market today. Industry Advisory Council sponsors including Allergan, L’Oréal and Aclaris, gained exposure to 60 media and influencers through logo inclusion on signage and gift bag participation. The event also highlighted the latest data from the 2017 ASDS Survey on Dermatologic Procedures.
Showcasing the conversation in real time, discussions were streamed on FB Live as the
social chatter surrounding #ASDSSkinnovation was projected on a digital display wall.
CAMPAIGN RESULTS
60 Media/Influencer attendees
Almost half a million social impressions in 1 hour
FB Likes increased by 343% and Engagement increased by 262% MoM
Post performance the day of the event (and the following day) was 10x better than typical post performance on the channel
Immediate media opportunities included Allure.com, Byrdie, Men’s Journal, and more
Skinnovation LA and Miami is already being talked about!
