Rebel Gail Communications Agency

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Buzz Words That Are A Buzz Kill

Influencers. Disruptive. Content. Engagement. Experiential. Integrated (360). Big Data. Measurement. Analytics. I never want to hear these words again. They’ve taken over our industry and not in a good way. I admit I’ve jumped right in to the ‘buzz bandwagon’ like everyone else. Sadly, I feel as PR and marketing professionals we’ve gotten so caught up in …

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The Gen Game Changers Are Here and They’re Changing How We Think And Work

I’m sure you’ve heard the terms often used to describe millennials and Gen-Z: entitled, lazy, sheltered, narcissistic. However, dig a little deeper and other words will begin to surface –  ambitious, tech-savvy, idealistic and ethical. Recently, I had the chance to closely interact with some millennial and Gen-Z marketing leaders that genuinely and surprisingly shifted …

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Some Relationship Advice to Brands Searching for The Right Agency “Partner”

After 20 years in the PR/marketing business I’ve come to the conclusion that finding the right agency partnership for a business or brand is a lot like dating.  You start with some social/digital research, “stalking,” put out feelers, and maybe get a few recommendations from colleagues and friends. The process can be very frustrating and …

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Rebel Mindfulness

In 2000, a friend in my daily yoga class handed me a book called The Diamond Cutter, The Buddha on Managing Your Business and Your Life. This person knew I had just started my first agency and thought I would really appreciate the perspective. My first thought was, “Huh? I understand the life part but …

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