Rebel Gail Communications Agency


The Campaign:

PICO Genesis was the first and only laser procedure to ‘non-thermally’ correct pigmentary concerns. Rebel Gail leveraged top KOLs as part of digital media partnership to showcase the technology as the breakthrough treatment of the year.

The highlight of the campaign demonstration of the treatment on FB Live from the American Academy of Dermatology Annual Meeting.

Campaign Details:

In partnership with NewBeauty, Rebel Gail enlisted renowned NY dermatologist Macrene Alexiades to perform a PICO Genesis treatment on a patient as the video streamed live on Facebook. So that physicians could also observe the new treatment, the video was simultaneously streamed live at the CUTERA trade booth on-site at AAD during a professional launch event.

To boost awareness and coverage for the CUTERA laser, RG filmed a short video with Dr. Jeffrey Hsu, another leading dermatologist who discussed the new treatment in depth. The video was hosted on the NewBeauty’s website garnering thousands of views. Rebel kept up the national and regional media outreach for several weeks securing interviews and inviting key beauty journalists to experience the treatment first hand.


  • Received over 13K Views for Facebook Live!
  • Garnered 860 Million Media Impressions
    • Secured placement in Vogue, Good Housekeeping, Bridal Guide,,,, and more.