Dickinson's

Raising Awareness On A Family Trusted Brand

Already the #1 selling toner at mass retailers, Rebel Gail was asked to reinvigorate this legacy brand through earned / paid media, influencer relations and consumer sampling. Over the course of the last three years we have launched new skus, created excitement for hero products and built influencer and consumer advocacy.

Evergreen Content

Tapping into pop culture moments and engaging influencer content modernize the brand to increase reach and engagement.

Media Impressions
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Social Media Impressions
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Radio Spots
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Samples Distributed
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Word of Mouth Testimonials

A KOL and influencer campaign drives recommendation and trial and media creative deliveries help to keep the brand top-of-mind for earned coverage.

Owning National Witch Hazel Day

Street teams during National Witch Hazel Day hand out samples and coupons for a grassroots sales activation. Other activations included a broadcast tour, media outreach and influencer posts.

Creating Mediable Stats

Creating reusable content, such as an infographic with fresh, ownable statistics, gives the brand fresh opportunities to engage with media.