As agency of record, Rebel Gail built a robust consumer and professional campaign designed to launch the product line, accelerate brand awareness and customer acquisition. Building the brand from the bottom up, Rebel created consumer and professional educational and promotional assets and implemented a 360-degree paid, owned and earned media and channel strategy designed to disrupt the luxury skincare industry.
60+ beauty media and influencers attended the NYC launch of Hydrinity at The Shafer Clinic. Plastic surgeon, Dr. David Shafer, and dermatologist, Dr. Dendy Engelman, along with brand representatives educated editors on the Hydrinity difference.
Out of Home
Hydrinity took over the city with an out of home billboard in Times Square. The 6-day campaign generated 4.9 million impressions. Four content creators with a combined reach of 371,000, helped amplify the billboard through social content.
Engaging Branded Content
A robust content strategy fueled the launch and continues to be a central component of every marketing effort.
The first real breakthrough in HA technology in 20+ years, Rebel Gail was tasked with bringing the science to life through a variety of compelling and educational materials including a MOA video, patient brochures, easel cards, slide decks, in-office materials, medical illustrations and visual aids.
Our work began with developing a brand guidelines book to define the brand personality, tone of voice and key messages as well as helping to finalize the product packaging.