Litter Genie

Creating Brand Authority In The Pet Category

Rebel Gail was tasked with turning a "smelly" topic into a movement for cat parents everywhere. With a very targeted consumer, we new exactly where to reach them and took an omni-channel approach to raise awareness through earned and paid media, influencer marketing, sampling and trade/consumer IRL shows.

Influencer Power

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#LovesLitterGenie 360 Campaign

This multi-year campaign included major pet influencers, an army of earned influencers, a celebrity spokesperson, the creation of a “Kitty Klub” loyalty program,  giveaways, brand partnerships, and tried and true cat memes!

Army of Catfluencers

Rebel Gail enlisted an army of top catfluencers to show who #LovesLitterGenie. Monthly influencer mailings excited advo "cats" to post and support the brand. Content was filled with product education and posted through earned and paid opportunities.

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