Michel Mercier was looking to build awareness and growth in the U.S. marketplace. With little activity on social media and no current SEO, Rebel Gail was charged with increasing social media engagement and traffic to ecommerce to ultimately drive to online sales.
To increase conversations, introduce brushing into the haircare routine and create “media value,” Michel Mercier announced National Brush Your Hair Day. Activities included:
WORK INCLUDED
Social Media Management Content creation, execution & community management
Influencer Activation Recruitment, management, partnership facilitation
Digital Marketing SEO and SEM
Media Relations Traditional & Online
RESULTS Achieved in the first 60 days
Doubled e-commerce store traffic
120% increase in conversion rate
76% growth in social media followers
370% increase in website traffic driven from social media channels
Partnered with 10 Influencers garnering a reach of more than 8 million
