Rebel Gail Communications Agency


Michel Mercier was looking to build awareness and growth in the U.S. marketplace. With little activity on social media and no current SEO, Rebel Gail was charged with increasing social media engagement and traffic to ecommerce to ultimately drive to online sales. ​

To increase conversations, introduce brushing into the haircare routine and create “media value,” Michel Mercier announced National Brush Your Hair Day. Activities included:


Social Media Management
Content creation, execution & community management ​

Influencer Activation
Recruitment, management, partnership facilitation

Digital Marketing
SEO and SEM ​

Media Relations
Traditional & Online

Achieved in the first 60 days

  • Doubled e-commerce store traffic
  • 120% increase in conversion rate
  • 76% growth in social media followers
  • 370% increase in website traffic driven from social media channels
  • Partnered with 10 Influencers garnering a reach of more than 8 million

Generated 1.4 million impressions in 1 day!