When we started out over three years ago I never could have imagined being named one of the most powerful beauty PR firms so quickly. But, that is exactly what the NY Observer has named us. Without submitting for it or knowing anything about it,...

We’ve all heard how important influencer marketing is to the success of a brand. It can help create brand awareness, generate a higher ROI and gain access to a larger audience. So, when Rebel Gail began curating the guest list for our ASDSSkinnovation event we...

When we’re pitching new business I always get the same question: What makes you different? It’s always a hard question to answer and in many ways a lot of the communications agencies out there are the same. Most agencies worth anything will be able to...

In 2000, a friend in my daily yoga class handed me a book called The Diamond Cutter, The Buddha on Managing Your Business and Your Life. This person knew I had just started my first agency and thought I would really appreciate the perspective. My...

After 20 years in the PR/marketing business I’ve come to the conclusion that finding the right agency partnership for a business or brand is a lot like dating.  You start with some social/digital research, “stalking,” put out feelers, and maybe get a few recommendations from...

I’m sure you’ve heard the terms often used to describe millennials and Gen-Z: entitled, lazy, sheltered, narcissistic. However, dig a little deeper and other words will begin to surface -  ambitious, tech-savvy, idealistic and ethical. Recently, I had the chance to closely interact with some...

As an entrepreneur and a marketer, I’m consistently looking at brands that are “doing it differently” or as we like to say, “being a bit of a rebel.” It’s that rebellious spirit that we like to bring to our programs for our clients to help...

Influencers. Disruptive. Content. Engagement. Experiential. Integrated (360). Big Data. Measurement. Analytics. I never want to hear these words again. They've taken over our industry and not in a good way. I admit I've jumped right in to the 'buzz bandwagon' like everyone else. Sadly, I feel as...

As one person I cannot change the world, but I can change the world of one person." -- Paul Shane Spear In 2006, Blake Mycoskie launched a business and a movement. His company TOMS operated on a simple concept: For every pair of shoes the...