Helping parents recognize all they can accomplish when their kids go to bed. Kicking off National Sleep Awareness Month (March 2017), Rebel Gail in partnership with Oilogic Essential Oil Care launched the first ever Kids Better Sleep Project, raising awareness for the importance of using natural solutions to rest well, helping parents recognize all they can accomplish when their kids go to bed.
The campaign, which ran through Mother’s Day, kicked off with a sweepstakes offering parents the chance to win an at home entertainment bundle valued at $1,000. A light-hearted, comical video (http://bit.ly/2mTQjmz) was also unveiled, stressing the importance of using natural solutions, like Oilogic Slumber and Sleep 100% pure essential oil blend products, to give kids a better night’s rest and offer parents a gift that can’t be bought… extra time.
Throughout the campaign, Rebel Gail enlisted micro influencers to help amplify our message on their blogs and on their social media platforms, carrying through the Kids Better Sleep Project messaging using the hashtags #Oilogic #KidsBetterSleepProject. We also executed a one-minute wellness segment airing on The Lifestyle List on WE-TV, which aired in 210 markets across the country. @Oilogiccare also promoted the campaign through their social channels by offering product samples and other prizes, to keep current and new fans of the brand engaged.
Through social media promotion, social influencer partnerships, press release distribution and organic media outreach, we garnered almost 100 million impressions over the course of the two-month campaign.