Vita Liberata

A Brand Challenge To Drive Sales

Tasked with increasing sales at retail partner Boots, Rebel Gail leveraged creators in the UK and the US to launch Vita Liberata's FIRST TikTok campaign, #VitaGlowUp. Rebel Gail created an ownable sound and enlisted paid and organic influencers to show a "before and after" video using the newest Vita Liberata product.

Growing Instagram

Using our proprietary tool, Rebel Rise, Vita Liberata was able to stop a bleeding of followers and accumulate 28K new real, targeted followers in a year. Paid social ads also drove 17M impressions, 200K link clicks and $0.41 average CPC.

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Engaging a Loyal Community

#VitaBabes, a monthly organic influencer mailing program, ignited creators to advocate for the brand and developed ongoing relationships.

A partnership with The Skin Cancer Foundation helped drive awareness of the brand and positioned Vita Liberata as a "safe" way to tan.